AI Insights · Timothy · October 2023
Top 5 Entertainment Mascot Games Performance in the UK, Q3 2023
Explore the performance of the top 5 entertainment mascot games in the UK for Q3 2023, including trends in downloads, revenue, and active users.
During the third quarter of 2023, the top 5 entertainment mascot games in the United Kingdom showed diverse trends across various metrics. Here’s a detailed look into their performance:
Minion Rush: Running game from Gameloft saw steady weekly revenue, peaking at around $1.5K in mid-July and early September. Weekly downloads fluctuated, peaking at nearly 12K in late July, while weekly active users reached a high of about 36.8K in late July before settling around 27.7K by the end of September.
World of Peppa Pig: Kids Games, published by Find Your Fun, experienced a consistent revenue stream, with weekly earnings around $35K in late June and slightly decreasing to approximately $30K by the end of September. Weekly downloads showed an upward trend, peaking at 9.5K in mid-August. Active users remained relatively stable, averaging around 33K to 36K throughout the quarter.
Sonic Dash: Fun Endless Runner by SEGA demonstrated a decline in weekly revenue, starting at $1.2K in late June and dropping to around $600 by the end of September. Downloads saw a downward trend, beginning at 6.9K in late June and tapering off to 4.9K in late September. Active users also declined from about 132K in late June to around 95.5K by the end of the quarter.
Another SEGA title, Sonic Forces PvP Racing Battle, showed a more stable performance. Weekly revenue fluctuated, peaking at $4.6K in late July and ending the quarter at around $3.2K. Downloads peaked at 8.6K in late August, while active users saw a rise from about 48.4K in late June to 59.4K in late August, before decreasing to around 46.9K by quarter’s end.
Disney Emoji Blitz Game from Jam City, Inc. experienced significant fluctuations in weekly revenue, starting at $38.4K in late June, dipping to $15.3K in mid-September, and then recovering to $28.7K by the end of the quarter. Weekly downloads followed a similar pattern, peaking at 7.5K in late July and dropping to 2.8K by mid-September. Active users increased from about 13.8K in late June to a high of 16.9K in late July, before stabilizing around 13.8K by the end of September.
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